Shop with Purpose: Support Safety & Give Back with Every Purchase!

Every purchase from The Buckle Up Buddy helps make a difference! We proudly donate a portion of every sale to Safe Kids Worldwide, dedicated to protecting and supporting children's safety. By shopping with us, you’re joining a community that prioritizes child safety and giving back to those in need.

Our collection of Buckle Up Buddy products are thoughtfully crafted to inspire kids to embrace safety in a fun and engaging way. From our lovable plushies, Bubs and Bubby, to colorful t-shirts, storybook, and playful sticker, every item promotes the importance of buckling up in a fun and joyful way!

Get Your Buckle Up Buddy Here!

Check Out Our Fun Song "Buckle Up For Safety"


Sing along with the Buckle Up Buddies as they bring safety to life with the catchy "Buckle Up for Safety" song! Featuring cheerful melodies and playful lyrics, this engaging tune makes learning about buckling up fun and memorable for kids. Perfect for car rides or sing-along time at home, the song inspires children to buckle up every time they hit the road!

  • Meet Bubs!

    Bubs is an energetic little dude who always remembers to buckle up for safety before heading out on his adventures. Bubs loves going to the skatepark with his friends, perfecting his tricks. He also enjoys family road trips to the mountains, where they hike and ski. Bubs believes that being safe makes every outing more enjoyable. For Bubs, the ultimate thrill comes from both fun and safety!

  • Meet Bubby!

    Bubby is a spirited little lady who always buckles up for safety before heading out on her adventures. Bubby enjoys going to the park, where she swings and has picnics with her friends. During the winter, Bubby loves skiing the pow at her local ski hill. No matter where she goes, Bubby makes sure her seatbelt is fastened, reminding everyone around her how important safety is.

  • Shop All Products

Our Inspiration

As a mother of young children, Beverly often faced the common struggle of getting her kids to buckle their seatbelts. One of the most cherished memories is the little jingle she created called "Buckle Up For Safety." Instead of frustration, she turned to creativity, singing a playful tune that magically transformed a moment of resistance into one of joy and cooperation. Her children would calm down, sing along, and buckle up with smiles on their faces.

That simple, sweet melody became more than just a tool for safety—it became a cherished family tradition that has been passed down through generations.

Read More About Our Bevy "Nana"